Things got a bit murky when I received a press release from a national research organization; a few days before the magazine went to print, contradicting what one of my “expert” interviewees had said in the story.
The story was already written. My graphic artist
But crunched for time as I was, I decided that the right thing to do was to go back to the expert and ask her what her stance was after this new study. She appreciated the gesture and clarified her position.
The quotes were inserted into the story. The story underwent a bit of modification, allowing for the new changes. It had to be
Goes to show that things CAN be changed, at the very -nth minute, if you care enough about the end product and therefore exert a superhuman effort to get things right!
Click here to read the story in text format.
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